A tried and true content or advertising formula is invaluable . . . at least until it isn’t anymore. While certain things about your brand, industry and approach will always remain constant, the rest is subject to change.

Testing continually, learning from the tests and executing on your findings, is key to both grow and prevent problems.

When you’re working on your social media, there are a lot of details to test and optimize. I.e. your timing and number of posts per day; testing your screen name, bios, and hashtag sets, etc. The list seems endless. Rest assured, Home Slanger will help you analyze, test and optimize what is working. It’s a mistake if you leave it undone.

Staying on top of this information is how you make headway. All of the analytic tidbits amount to a major sum of activity gained or lost.